Proven digital marketing leader (10+ years) and certified generative AI specialist, focused on building future-proof media, e-commerce, and brand capabilities for consumer brands.
Media
Architecting complex strategies and leading full-funnel campaigns
⚡️ Retail Media & Performance Marketing Expert
Brand
Managing positioning, innovation, strategy, and communications
⚡️ FMCG/CPG Brand Strategist
E-Commerce
Driving traffic and conversion on the digital shelf through targeted strategic activation
⚡️ E-Commerce Marketing Expert
Generative AI
Bridging the gap between what's practical, and what's possible
⚡️ AI Implementation Manager
Explore case studies for a selection of high-impact projects
L’Oréal x Bol ‘The Best of #Beautytok’ Shopping Event
L’Oréal x Bol ‘The Best of #Beautytok’ Shopping Event
E-CommerceMedia
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OAK x 7-Eleven ‘The Reaction-Powered Race’ Campaign
OAK x 7-Eleven ‘The Reaction-Powered Race’ Campaign
BrandMedia
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Meet the team
Yahn Boschma - Orchestration Lead
Perplexity - Research Manager
n8n - Automation Manager
Gemini - Generation Manager
Notion - Database Manager
Gamma - Presentation Manager
Claude - Generation Manager
NotebookLM - Knowlegde Manager
Wispr Flow - Transcription Manager
Get to know Yahn Boschma
From the mobile and programmatic revolution of digital marketing to the explosion of e-commerce and retail media, I've loved working directly on driving change and challenging the norm throughout my career. These days, I'm particularly excited about the integration of generative AI into these fields, and leading the transformation it promises to bring.
What sets me apart is my dual perspective: I'm both an experienced marketer who understands how real businesses operate and a certified generative AI specialist (Vanderbilt University, 2025) who is actively implementing AI to solve problems and unlock opportunities. This combination allows me to bridge the gap between what's practical and what's possible.
The blend of media, e-commerce, brand, and generative AI expertise that I've accumulated over the years has gradually sharpened what I've often been told is one of my biggest strengths: being able to make complicated things simple. With this very human ability in hand, I can't wait to help businesses, teams, and individuals make their media, e-commerce, and brand capabilities future-proof.
I've had the privilege of working with market-leading local and global brands across multiple continents and categories:
